Start-up industries grow and develop every year. For 2020, there are certain industries that are expected to see more start-ups than others. These are today’s hottest industries and the ones that are the most in-demand with consumers.
Personal Care
Personal care is becoming more of a priority to the vast majority of consumers. As a result, new products are being introduced that are suitable for both men and women. This is a shift in the industry from the traditional male versus female personal care products to a more neutral approach. In the past, skincare products were mainly marketed to women. 2020 will see a surge of skincare products that men are just as likely to use as women.
New brands of personal care items are facing stiff competition. They are now being designed to appeal to a generation that has blurred the lines between male and female. Since many well established personal care brands target only men or only women, the smaller start-ups are faced with the challenge of breaking the traditional mindset by offering personal care products that attract both. Only time will tell how this industry changes with the influx of innovative start-ups.
Snack Foods
With an increasing emphasis on health, junk foods are striking a new balance between tasty and nutritional. Many of today’s packaged foods are becoming healthier options. Companies are avoiding processed foods as much as possible. The amount of artificial ingredients found in snack foods is expected to be much less for 2020 than it was in previous years. New snacks are also being made with fewer calories than in the past. Millennials are the driving force behind this movement to manufacture snack foods that don’t contain undesirable ingredients.
Sustainable Products
On the heels of many restaurants taking steps such as eliminating the use of plastic straws, comes a boom in start-ups that specialize in manufacturing sustainable products. One example of this is the switch from plastic bags to reusable cloth bags. Some states have even eliminated plastic bags from their stores. Many of this year’s start-ups are focused on offering plant-based alternatives and embracing the use of plastics that result in less pollution overall.